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Post new topic   Reply to topic  Vonage® VoIP Forum - Vonage News, Reviews And Discussion » Vonage Stock
Poll

Will cutting advertising costs benefit Vonage's bottom line?
Yes
69%
 69%  [ 18 ]
No
30%
 30%  [ 8 ]
Total Votes : 26

Author Message
Edge
Vonage Forum Senior
Vonage Forum Senior


Joined: Jun 17, 2006
Posts: 94

PostPosted: Tue Jul 18, 2006 2:42 pm    Post subject: Reply with quote Back to top

[quote="trillian"]
Quote:
Voice is a freebie. Skype, Yahoo!, MSN and GTalk have made sure of that. .


Is that why Ebay paid $3 Billion for Skype?

What do you think was their reasoning?
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trillian
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Joined: May 25, 2006
Posts: 66

PostPosted: Tue Jul 18, 2006 3:18 pm    Post subject: Reply with quote Back to top

Quote:
What do you think was their reasoning?


A good question and one that is impossible to answer although it is a question I'll be asking Meg Whitman next time I see her.

I think even she knows that eBay overpaid excessively for Skype. At the time I suspect they felt the value-add to eBay in many respects would be huge - both in terms of community and in terms of marketing for eBay sellers. Time will tell if she was right or not.

It's not a benchmark thats ever likely to be repeated.
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lukecadet
Vonage Forum Associate
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Joined: May 23, 2006
Posts: 14

PostPosted: Tue Jul 18, 2006 3:53 pm    Post subject: Reply with quote Back to top

[quote="Edge"]
trillian wrote:
Quote:
Voice is a freebie. Skype, Yahoo!, MSN and GTalk have made sure of that. .


Is that why Ebay paid $3 Billion for Skype?

What do you think was their reasoning?


I have to think that 100 million Skype users is a reason why it would be worth 3 billion. That is an awful lot of advertising potential with a group of users that large. Plus there is a good chance that it drives more business to Ebay which also adds to their benefit.

When you look at internet advertising as being a very large piece of the money made via the internet I am sure they can easily make that $3 billion back.
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trillian
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Joined: May 25, 2006
Posts: 66

PostPosted: Wed Jul 19, 2006 6:23 am    Post subject: Reply with quote Back to top

Quote:
I have to think that 100 million Skype users is a reason why it would be worth 3 billion. That is an awful lot of advertising potential with a group of users that large. Plus there is a good chance that it drives more business to Ebay which also adds to their benefit.


I suppose at $30 a customer it's perhaps reasonable to assume that in the long run that can be made profitable with advertising, being "soft-client" based.
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ShelChgo
Vonage Forum Senior
Vonage Forum Senior


Joined: Feb 27, 2006
Posts: 81

PostPosted: Wed Jul 19, 2006 8:39 am    Post subject: Trillian has it right... Reply with quote Back to top

Consumer Voice is a low to no margin business. The telcos don't want it. The ONLY reason they keep it is to keep those wires to your home so they can have the relationship to bring you data and video services. It's the natural progression of the industry driven by the technology, not the competition. Once telcos like Verizon, AT&T and Qwest have established a base in data and video services, the voice service will be a low or no cost 'feature' in the package. The current cable TV providers, Comcast, Time Warner, Cablevision, Adelphia etc. are going down the same path. Once that happens, there will be some consolidation on the Cable TV side similar to what we're seeing now in the telco side, and the pure Voip companies have no market left because they don't have a network or any other services to fund the low or now cost voice service.
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slowball
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Joined: Jul 20, 2006
Posts: 9

PostPosted: Thu Jul 20, 2006 10:30 am    Post subject: Reply with quote Back to top

I think that point of me having a Vonage is taking my phone number anywhere in world. Broadband is available anywhere where I go and I am still keeping the same number.
What about option to forward your calls to your mobile, at really cheap rate, anywhere .
If some other company offers those and all the other features let me know. I would like to compare.
Just moved to UK from US, got virtual number for uk and everything works like a charm.
Allt he other guys are nickel and diming you for all those costs and fees.
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ShelChgo
Vonage Forum Senior
Vonage Forum Senior


Joined: Feb 27, 2006
Posts: 81

PostPosted: Thu Jul 20, 2006 11:14 am    Post subject: True...for you. Reply with quote Back to top

While that may be valid for you, that's not the case with the majority of Vonage users. Most just want cheap phone service. If $5 to $10 a month for phone service would not be a deal breaker for the majority of people.

Vonage or any service will not survive just to serve a small subset who have specific requirements.
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slowball
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Joined: Jul 20, 2006
Posts: 9

PostPosted: Fri Jul 21, 2006 1:01 am    Post subject: Reply with quote Back to top

Make a poll and suprise me.
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NJITgrad
Vonage Forum Junior
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Joined: Feb 28, 2006
Posts: 26

PostPosted: Fri Jul 21, 2006 9:13 am    Post subject: Reply with quote Back to top

Infrastructure these days isn't really an asset, given all the new technology coming forth with the advent of wireless. That's why all the aforementioned companies paid $16 billion to the FTC for rights to the airwaves. That should pay for a few weeks in Iraq.

Vonage doesn't have the assets of the telcos or cablecos, but it really doesn't need it. Much like telephony, internet access is getting cheaper. One advantage that Vonage does have is it's flexibility and the lack of legacy costs that the big guys do have.

That stats should say all, the telcos are down nearly 5%, and Vonage is up almost 100% in subscribers.
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scerruti
Vonage Forum MVM
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Joined: Feb 05, 2005
Posts: 1424
Location: Carlsbad, CA (finally)

PostPosted: Fri Jul 21, 2006 9:36 am    Post subject: Re: True...for you. Reply with quote Back to top

ShelChgo wrote:
Vonage or any service will not survive just to serve a small subset who have specific requirements.


This just isn't true. There are plenty of phone providers who survive on niche markets, offering features or service that larger providers don't.

One of my main arguments is that Vonage is not trying to be a niche player and that it has left the door open to other companies that want to offer specific services without leveraging economies of scale.

Vonage has positioned itself to compete directly against the incumbent companies. Price pressures will not come from those players for several years because of their recent investments in infrastructure. The cable companies are already attacking the telephone companies on price in an attempt to slow move towards fiber delivered television, but they have their own recent upgrades to pay off and have probably already hit the floor on their price points.

Verizon will only let VoiceWing drop prices enough to stay competitive. They can't afford to have it siphoning off more expensive PSTN customers at this point.

Vonage has already moved into oversees markets. This gives them the advantage of being able to carry calls into these markets themselves. This is not an area the incumbent companies will be competing in in the near term and gives Vonage a significant head start.

ShelChgo wrote:
Once telcos like Verizon, AT&T and Qwest have established a base in data and video services,


When do you predict that will happen? Verizon for example already has binding commitments in my area to continue building out the fiber network for the next five to seven years. When do you think they can expect to pay that off? Although there is not much margin in basic phone service, the margin in features (call waiting, etc.) is enormous. That is the cash cow from which Verizon hopes to pay for its fiber upgrades. For now price pressures in broadband and television make those products commodities with very little profit. By the time the telephone and cable companies stop fighting each other, Vonage will be way out ahead in terms of international growth and nomadic features. Thus it will be able to hold its own against attacks from currently established players.

Vonage also needs to focus on acquisition and development of IP. Recent events have shown that Vonage needs to have something it can use to prevent others starting new patent actions and entering the market. That something is intellectual property.

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