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Wladeklecs Posted:
In The Forum:
Lull schiefer fassadenplatten one
On Apr 25, 2017 at 19:31:45

diazou Posted:
Hello, It's
compatible with
Android your phone
? Thanks!

In The Forum:
IP PBX for small business
On Mar 28, 2017 at 07:42:33

jeddaisg Posted:
Hi all We have
a Vonage VOIP
system for our
office. Lately,
our call quality

In The Forum:
Ethernet Cable; Wiring schematic? 568-B?
On Feb 23, 2017 at 12:33:52

beast321 Posted:
I don't know if
you heard, that
many more
Dreamcast games
are opened up

In The Forum:
Fax - Tivo - Alarms
Using phone as a dial up modem for Dreamcast Gaming
On Feb 15, 2017 at 21:16:51

Av8rix Posted:
In The Forum:
New adapter and router -- MAC change
On Jan 10, 2017 at 19:07:21

tplink Posted:
Im trying to add
my HT802 vonage
adapter to my home
network. I
currently have

In The Forum:
Hard Wiring - Installation
Vonage behind switch
On Dec 05, 2016 at 06:35:11

DWSupport Posted:
After recent
Vonage update that
took place on the
4th and 5th of
Nov. E-mails with

In The Forum:
Voicemail Not Forwarding to Outlook Accounts
On Nov 10, 2016 at 12:23:26

peterlee Posted:
Had a call from a
Hospital in Ajax,
Ontario to my home
Scarborough, Onta

In The Forum:
Vonage Canada
Hospital Incoming call unable to connect
On Nov 08, 2016 at 11:59:50

I am looking for a
product that will
make my phone ring
louder so I can
hear using

In The Forum:
Looking for a ringer ameliorate
On Oct 26, 2016 at 09:21:30

HildBeft Posted:
You can recollect
password by
connecting the
router to your pc
and open the

In The Forum:
Hard Wiring - Installation
How to arrive at wifi password?
On Oct 20, 2016 at 05:05:49

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Vonage In The News
Vonage Holdings Corp. Reports Fourth Quarter and Full Year 2013 Results

Carolyn Katz Elected to Board of Directors of Vonage Holdings Corp.


Vonage Customer Reviews
Vonage vs. Time Warner Cable SoCal
Vonage vs. Time Warner Cable SoCal

Vonage UK Review
Vonage UK Review

Vonage Pros and Cons for 2006
Vonage Pros and Cons for 2006

Vonage, a VT2142 and a RTP300, My Experiences - A Detailed Review
Vonage, a VT2142 and a RTP300, My Experiences - A Detailed Review

Salt Lake City: impressions after several months
Salt Lake City: impressions after several months

Vonage Reviews

We Interrupt This Search To Show A Full-Motion Ad

Vonage In Print News

We Interrupt This Search To Show A Full-Motion Ad

March 11, 2004

By Bob Tedeschi

IF you missed the commercials served up 80 million times recently in the Internet's biggest test of television-style video ads, stay tuned - or beware.

Encouraged by the initial results, advertisers have begun a new round. An online survey of 1,700 Internet users who saw the full-motion commercials, which ran from late January until late February, showed that viewers found them less annoying than some marketers had expected. Indeed, just 28 percent found them annoying - compared with 38 percent of TV viewers, on average, who found commercials annoying in three separate studies. The survey on Web commercials was paid for by the advertisers.

"I was astounded by the results," said Judy Gern, who directs the online ad campaigns of the Internet phone company Vonage for the interactive division of Carat, a media company. "There's absolutely no question we'll be doing this again."

The Vonage ads were similar to others in the test, in that the company simply took video that had run on television and placed it on, and other Web sites.

The ads rely on technology that invisibly loads the video while readers browse through a site, then runs the commercial at 30 frames a second - the same speed as TV - in a window that occupies most of the browser space. Users can also close the ad.

In addition to Vonage, the advertisers included Honda, Warner Brothers, AT&T and Pepsi.

While marketers have increasingly used so-called streaming video to run ads online in recent years, advertisers and Web site executives say the experience is choppier and more prone to glitches than the full-motion ads, which use technology created by Unicast, a New York-based online advertising company. Other sites, like ESPN's, had previously used full-motion ads but in smaller formats requiring special software.

The online survey, conducted by the advertising research firm Dynamic Logic, found that video commercials vastly outperform conventional online ads on measures like brand awareness and purchase intent.

Unicast said last week that several Internet publishers, including .com and, would be joining those accepting the video commercials.

James Nail, an analyst with the technology consultancy Forrester Research, noted that more than 30 percent of those who watched the video commercials viewed most or all of the them, nearly even with the 35 to 40 percent who watch most of a typical TV commercial. "I didn't expect consumers to have as much patience online as they do with TV," Mr. Nail said.

But Web publishers are not yet prepared to try the users' patience. Although they can charge up to three times as much for these ads than static Internet ads, some Web site executives say they will only show one such ad daily to their Internet users.

"It's such a disruptive moment," said James Spanfeller, chief executive of "You've basically asked to go to a Web page and all of a sudden you're not there. There's no science to the frequency cap, though. It's more that we think it's the right thing to do."

This story was also included in:
  • The Age, 3/23/04
  • Sydney Morning Herald, 3/23/04
  • TechNewsWorld, 3/14/04
  • International Herald Tribune, 3/11/04

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