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February 2, 2006

By Peter Wilson

The urge to e-mail will be surpassed by the surge to search in 2006 as Canadians become increasingly overwhelmed by the amount of information on everything from their hard drives to the Internet to their iPods.

Call it Googlemania, that's what consultant firm Deloitte does in a list of the top 10 tech trends for 2006, released Thursday, which sees e-mail being outstripped by search functions as the most-used digital application.

"We're starting to get into scenarios where you have huge amounts of information stored in your personal devices -- like your iPod, or your personal video recorder, or your hard drive -- and not just sitting on a server somewhere," said Gary Foster, Deloitte's national director of technology, media and telecommunications.

That means, said Foster, that people are going to find it increasingly hard to find what they want immediately.

"For example, you might say I want to see the Desperate Housewives that ran on Dec. 15," said Foster, explaining a common search. "But you might want to go further and say I want the last 20 minutes of Desperate Housewives, because I already watched the first 40 minutes."

As if that weren't enough, now that you're jamming those devices with information, you may be having to pay more to do so.

There's going to be an increasing push by telephone and cable companies to get more revenue out of both users of services like music and video downloading, and from those who run them.

"The telcos and the cable companies are upgrading their systems for more speed, but they're wondering where's the money in it for them," said Foster.

The video game industry faces problems with public perception of them as offering violent games to generally a young male audience.

But this could change in 2006, said Foster, as more companies move to offer games to women and to wider audiences generally.

Both radio and television are changing as their markets fragment with more and more services, like satellite delivery on the radio side and a huge jump in specialty channels on TV.

"With radio, this means that those in the industry will have to stop thinking about people as listeners and more as customers," said Foster.

"Television is doing reasonably well with this fragmentation because now what they've got is a bunch of focused eyes, a homogeneous audience which the advertisers want," said Foster, who added that it was much better to have an audience of three million who want to know about cooking or sports, rather than 20 million, of whom only three million are an advertiser's target.

As for the push towards the use of Internet-based phone services (commonly known as VoIP, for voice over Internet protocol), Deloitte sees this as fragmenting into two distinct markets, with major telcos, cable companies and Voip providers like Vonage and Primus in one camp and ad hoc services Skype in another.

And the biggest push towards adoption may come more from business than from home users, said Foster.

"For businesses it really is great to get your voicemail through a digital rather than an analog network and be able to pick up your e-mail and your voicemail through one device. It just makes life easier."

networks@png.canwest.com

DELOITTE'S TOP 10 TRENDS FOR 2006:

1. Googlemania -- The search engines displaces e-mail as the most commonly used digital application.

2. Beam me up, Scotty -- Improvements to interfaces between man and machine lead to such things as voice-controlled autos.

3. Life-changing technologies flourish -- Just as the iPod changed the way we live, such things as advanced mobile devices and increased broadband connectivity may make it easier to work at home.

4. Video games for him ... and her -- Game-makers seek to widen their audiences by appealing more to women.

5. Tuning in to Radio 2.0 -- Broadcasters have to consider their audience as customers rather than listeners.

6. Fruits of fragmentation -- Audience fragmentation pays off for broadcasters and advertisers.

7. Convergence consolidates -- The use of Net-based video on demand, Internet TV and podcasting along with devices like media hubs, portable media players and multimedia phones will continue to grow.

8. Addicted to Speed -- Speed on the Net will jump.

9. Convergence winners and losers: VoIP, video security, e commerce and online music will flourish, but telephone companies and cable operators will want more money than just flat connectivity fees.

10. A tale of two VoIPs -- Specialist services, like Vonage and Primus, will continue to gain markets along with Telcos and Cable companies, but ad hoc Net services like Skype may not fare so well.




 
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†AK and HI residents pay $29.95 shipping. ††Limited time offer. Valid for residents of the United States (&DC), 18 years or older, who open new accounts. Offer good while supplies last and only on new account activations. One kit per account/household. Offer cannot be combined with any other discounts, promotions or plans and is not applicable to past purchases. Good while supplies last. Allow up to 2 weeks for shipping. Other restrictions may apply.

1Unlimited calling and other services for all residential plans are based on normal residential, personal, non-commercial use. A combination of factors is used to determine abnormal use, including but not limited to: the number of unique numbers called, calls forwarded, minutes used and other factors. Subject to our Reasonable Use Policy and Terms of Service.

2Shipping and activation fees waived with 1-year agreement. An Early Termination Fee (with periodic pro-rated reductions) applies if service is terminated before the end of the first 12 months. Additional restrictions may apply. See Terms of Service for details.

HIGH SPEED INTERNET REQUIRED. †VALID FOR NEW LINES ONLY. RATES EXCLUDE INTERNET SERVICE, SURCHARGES, FEES AND TAXES. DEVICE MAY BE REFURBISHED. If you subscribe to plans with monthly minutes allotments, all call minutes placed from both from your home and registered ExtensionsTM phones will count toward your monthly minutes allotment. ExtensionsTM calls made from mobiles use airtime and may incur surcharges, depending on your mobile plan. Alarms, TTY and other systems may not be compatible. Vonage 911 service operates differently than traditional 911. See www.vonage.com/911 for details.

** Certain call types excluded.

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