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tplink Posted:
Im trying to add
my HT802 vonage
adapter to my home
network. I
currently have
...

In The Forum:
Hard Wiring - Installation
Topic:
Vonage behind switch
On Dec 05, 2016 at 06:35:11

DWSupport Posted:
After recent
Vonage update that
took place on the
4th and 5th of
Nov. E-mails with
...

In The Forum:
Vonage
Topic:
Voicemail Not Forwarding to Outlook Accounts
On Nov 10, 2016 at 12:23:26

peterlee Posted:
Had a call from a
Hospital in Ajax,
Ontario to my home
in
Scarborough, Onta
rio
...

In The Forum:
Vonage Canada
Topic:
Hospital Incoming call unable to connect
On Nov 08, 2016 at 11:59:50

TELLDOUG Posted:
I am looking for a
product that will
make my phone ring
louder so I can
hear using
...

In The Forum:
Vonage
Topic:
Looking for a ringer ameliorate
On Oct 26, 2016 at 09:21:30

HildBeft Posted:
You can recollect
password by
connecting the
router to your pc
and open the
browser
...

In The Forum:
Hard Wiring - Installation
Topic:
How to arrive at wifi password?
On Oct 20, 2016 at 05:05:49

HildBeft Posted:
Great tips..
Thanks for sharing
...

In The Forum:
Hard Wiring - Installation
Topic:
How to have Vonage and another land line?
On Oct 20, 2016 at 04:55:03

massrman Posted:
The devices are
available at
different price
margins , please
share your
estimated
...

In The Forum:
Vonage
Topic:
IP PBX for small business
On Sep 30, 2016 at 00:48:03

massrman Posted:
Hi these are most
commonly used SIP
PBX interops and
their
configuration
guides,
...

In The Forum:
Vonage
Topic:
IP PBX for small business
On Sep 30, 2016 at 00:37:45

Sammy00 Posted:
Has anyone setup a
W52p phone for
vonage? I have
a W52p with two
wireless handsets,
...

In The Forum:
Hard Wiring - Installation
Topic:
W52p Setup
On Aug 30, 2016 at 10:38:01

James44 Posted:
Hi, I am
looking for a good
Sip Trunking
provider in
Canada. they
should offer
...

In The Forum:
Vonage
Topic:
A good sip trunking provider
On Jul 17, 2016 at 23:42:46


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October 30, 2005

By Theresa Howard

It's the survival of the fittest and fastest when it comes to what brands and services will make it through today's technology revolution.

Wireless and wired data exchanges have transformed the way people communicate. It's hard to imagine a time without cellphones, the Internet, iPods and wireless, handheld organizers. Soon, it might be difficult to imagine a time when people made phone calls over traditional copper phone lines, as consumers realize they can make calls faster and more cheaply worldwide by placing them over the Internet.

Already about 3 million U.S. households equipped with high-speed Internet service use an adapter and software to dial and chat across the Web using the technology is known as Voip (Voice over Internet Protocol). Voip services are expected to be in use in 18 million households by 2008.

Traditional phone companies, such as Verizon, are trying to move into the fast-growing business. But among the start-ups that pioneered it, Voip phone company Vonage is looking to be a long-term player, too. Founded in 2001, it is the largest Internet phone service and has 1 million subscribers.

"They are still the Voip provider to beat," says Ford Cavallari, who heads the consumer group at technology consulting firm Adventis. "They are doing a good job and stick to a success formula that works."

The formula includes a bundle of services, including three-way calling, caller ID and call-waiting features, at a price point below traditional service. Vonage's most popular plan is $24.99, which includes local and U.S. long-distance calling. "We think our service offers great value," says Dean Harris, who heads Vonage marketing. "It's a combination of the price and robust features that provide our differentiation."

Advertising helps, too. As the techno-boom has made global communications into commodities, marketers have had to move beyond the warm and fuzzy 'reach out and touch someone' imagery once used by AT&T to get people to use long-distance service.

Instead, Vonage goes for the funny bone by using video of people doing silly things, with Woo Hoo, The 5.6.7.8's song (best-known from the Kill Bill soundtrack) playing in the background. The message: "People do really stupid things. Like pay too much for home phone service."

Among the mishaps in the ads: a young boy swings at a ball with a bat, loses his grip and sends the bat flying through a glass door. In another ad, a man cuts down a tree, which then falls on his car. In a third ad, a young man fooling around on a treadmill, loses his footing and is propelled off the back.

The stunts in the ads, by Arnold Worldwide, Boston, seem too outrageous to be real but they are actual footage, most licensed from the reality TV show America's Funniest Home Videos.

"We were looking for a way to provide brand awareness and cut through the clutter" of commercials on TV, Harris says. "We think they have the visual impact and music to do that."
Consumers were entertained, according to results from Ad Track, USA TODAY's weekly consumer poll. Of those familiar with the ads, 22% like the ads a lot, vs. the Ad Track average of 21%. But 11% rate the ads "very effective," vs. the average of 21%.

While Harris considers the campaign successful, Vonage recently introduced a new series of commercials that are a variation on the theme. They spotlight features and prices, while silly things go on in the background. In one ad, for instance, a man provides a testimonial about Vonage service in the foreground. Behind him, a lobster mascot handing out fliers gets caught in a revolving door.

"We think that commercials have to be refreshed on a regular basis," Harris says. "People get bored or burned out. The campaign had done well for us, but we wanted to evolve it, and we did."




 
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†AK and HI residents pay $29.95 shipping. ††Limited time offer. Valid for residents of the United States (&DC), 18 years or older, who open new accounts. Offer good while supplies last and only on new account activations. One kit per account/household. Offer cannot be combined with any other discounts, promotions or plans and is not applicable to past purchases. Good while supplies last. Allow up to 2 weeks for shipping. Other restrictions may apply.

1Unlimited calling and other services for all residential plans are based on normal residential, personal, non-commercial use. A combination of factors is used to determine abnormal use, including but not limited to: the number of unique numbers called, calls forwarded, minutes used and other factors. Subject to our Reasonable Use Policy and Terms of Service.

2Shipping and activation fees waived with 1-year agreement. An Early Termination Fee (with periodic pro-rated reductions) applies if service is terminated before the end of the first 12 months. Additional restrictions may apply. See Terms of Service for details.

HIGH SPEED INTERNET REQUIRED. †VALID FOR NEW LINES ONLY. RATES EXCLUDE INTERNET SERVICE, SURCHARGES, FEES AND TAXES. DEVICE MAY BE REFURBISHED. If you subscribe to plans with monthly minutes allotments, all call minutes placed from both from your home and registered ExtensionsTM phones will count toward your monthly minutes allotment. ExtensionsTM calls made from mobiles use airtime and may incur surcharges, depending on your mobile plan. Alarms, TTY and other systems may not be compatible. Vonage 911 service operates differently than traditional 911. See www.vonage.com/911 for details.

** Certain call types excluded.

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