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tplink Posted:
Im trying to add
my HT802 vonage
adapter to my home
network. I
currently have
...

In The Forum:
Hard Wiring - Installation
Topic:
Vonage behind switch
On Dec 05, 2016 at 06:35:11

DWSupport Posted:
After recent
Vonage update that
took place on the
4th and 5th of
Nov. E-mails with
...

In The Forum:
Vonage
Topic:
Voicemail Not Forwarding to Outlook Accounts
On Nov 10, 2016 at 12:23:26

peterlee Posted:
Had a call from a
Hospital in Ajax,
Ontario to my home
in
Scarborough, Onta
rio
...

In The Forum:
Vonage Canada
Topic:
Hospital Incoming call unable to connect
On Nov 08, 2016 at 11:59:50

TELLDOUG Posted:
I am looking for a
product that will
make my phone ring
louder so I can
hear using
...

In The Forum:
Vonage
Topic:
Looking for a ringer ameliorate
On Oct 26, 2016 at 09:21:30

HildBeft Posted:
You can recollect
password by
connecting the
router to your pc
and open the
browser
...

In The Forum:
Hard Wiring - Installation
Topic:
How to arrive at wifi password?
On Oct 20, 2016 at 05:05:49

HildBeft Posted:
Great tips..
Thanks for sharing
...

In The Forum:
Hard Wiring - Installation
Topic:
How to have Vonage and another land line?
On Oct 20, 2016 at 04:55:03

massrman Posted:
The devices are
available at
different price
margins , please
share your
estimated
...

In The Forum:
Vonage
Topic:
IP PBX for small business
On Sep 30, 2016 at 00:48:03

massrman Posted:
Hi these are most
commonly used SIP
PBX interops and
their
configuration
guides,
...

In The Forum:
Vonage
Topic:
IP PBX for small business
On Sep 30, 2016 at 00:37:45

Sammy00 Posted:
Has anyone setup a
W52p phone for
vonage? I have
a W52p with two
wireless handsets,
...

In The Forum:
Hard Wiring - Installation
Topic:
W52p Setup
On Aug 30, 2016 at 10:38:01

James44 Posted:
Hi, I am
looking for a good
Sip Trunking
provider in
Canada. they
should offer
...

In The Forum:
Vonage
Topic:
A good sip trunking provider
On Jul 17, 2016 at 23:42:46


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Salt Lake City: impressions after several months
Salt Lake City: impressions after several months




Vonage Reviews

Annual Meeting Embraces Lucy and Ethel and Does a Little Gecko-Bashing


Vonage In Print News



October 11, 2005

By Stuart Elliott

HERE is a look back at some of the highlights, lowlights and sidelights of the 95th annual meeting of the Association of National Advertisers, attended by more than 900 people here last Thursday through Sunday.

BROUGHT TO YOU BY One topic discussed by many speakers during the conference was branded entertainment, the integration of products and sponsors into movies and television programming. One speaker provided a timely reminder of how pervasive it once was.

During a presentation, Julie A. Roehm, director for marketing communications at the DaimlerChrysler Corporation, screened a clip from a 1959 episode of the "Westinghouse-Desilu Playhouse," a weekly series on CBS. In the clip, the cast of "I Love Lucy," a Desilu production, was joined by Betty Furness, the longtime Westinghouse spokeswoman, to deliver a commercial for Westinghouse appliances that Ms. Roehm timed at 3 minutes, 44 seconds.

In the commercial, Furness showed off " '59 appliances at less than '49 prices" to Lucille Ball, as Lucy Ricardo, and Vivian Vance, as Ethel Mertz. As Ms. Furness pointed out a "programmed computer washer," Lucy asked, "What's a programmed computer?" Ms. Furness's reply: "It's like a built-in brain."

Ms. Roehm also offered a glimpse at a 2005 version of the cast commercial, being introduced this week by DaimlerChrysler to promote the new Jeep Commander. The company will offer computer users eight "Webisodes," long commercials styled to look like episodes of TV shows, about a dirty family of off-road enthusiasts named the Mudds. The Webisodes, created by Organic, an agency owned by the Omnicom Group, are to appear on their own Web site (wearethemudds.com).

RACKED UP One attraction at the conference was not inside the ballroom in which the general sessions took place, but just outside. The Magazine Publishers of America, a conference sponsor, set up wooden shelves that formed perhaps the biggest magazine rack this side of Shaquille O'Neal's living room.

The shelves were filled with hundreds of free copies of magazines, courtesy of members of the publishers' organization. The shelves, 16 feet long and 6 feet high, were continually restocked as conference attendees snapped up titles like Better Homes and Gardens, Guitar Legends and Vibe.

"Marketers behave like marketers in their offices," said Ellen Oppenheim, chief marketing officer of the publishers' organization, who oversaw the promotion, "but when they get out of their offices, they behave like consumers."

The shelves, making their first appearance at an industry conference, are being shipped to Puerto Rico for two meetings the publishers' organization plans to hold there beginning Friday. The magazines not taken by conference attendees are being donated to Phoenix-area charities.

CLOSE SHAVE For decades, the Procter & Gamble Company, the world's largest advertiser, was known as a buttoned-down, serious-minded marketer. That is changing as Procter seeks to forge emotional bonds with consumers.

The new lighter side of Procter was on full display in a presentation by James R. Stengel, global marketing officer. Since Procter completed its acquisition of Gillette this month, "we've been hard at work finding product synergies," Mr. Stengel said with a straight face, then held up what he called "my very own product concept" - a can of Procter's Pringles snack that doubles as a flashlight powered by Gillette's Duracell batteries.

Mr. Stengel then showed a video clip of two Procter executives pretending to announce other new products: Procter's Charmin toilet tissue, outfitted with a Gillette Braun alarm to alert consumers when the roll runs out, and a Procter Swiffer mop with not one blade but three, emulating the Gillette Mach3 razor. Mr. Stengel ended his riff by bringing onstage the proverbial shaggy dog, this one named Raisin, to help describe a new line of gag pet products uniting Procter's Iams and Pantene brands with Braun shavers and grooming products.

ON THE BRAND-WAGON Mr. Stengel also managed to work into his remarks a plug for a real Procter product. Thanking the trade publication Brandweek for naming him Grand Marketer of the Year at a dinner that opened the conference, Mr. Stengel said: "It's not the Olay. I'm still glowing from last night."

The other executives honored as Marketers of the Year by Brandweek were from Ameriquest Mortgage, Motorola, Nissan North America, J. C. Penney, Sirius Satellite Radio, the Starbucks Entertainment division of Starbucks Coffee, Starwood Hotels and Resorts, Whole Foods Market and Vonage.

Dean Harris, chief marketing officer of Vonage, said that advertising ran in his family: His grandfather, father, mother and wife all led or lead agencies. His wife, Audrey Harris, and his mother, Marcia Harris, watched him accept his award.

COLOR ME MARKETER Continuing recent efforts to revitalize itself, the advertiser association introduced a redesigned logo, developed with Landor Associates, part of the WPP Group. The old logo was dated and looked too much like the logos of "other communications trade associations," said a member of the association's board, James D. Speros, chief marketing officer of Ernst & Young.

Another problem, he added, was "its striking similarity" to the logo of All Nippon Airways, the Japanese airline.

Not only is the new logo "bold and distinctly different," Mr. Speros said, it is "warm and accessible" thanks to a "pallet of soft colors - pine, ocher, umber and slate."

Pine, Ocher, Umber & Slate? Wasn't that the name of an agency started by former employees of Grey Advertising?

'HANDS' OFF One of the best-received presentations was made by Joseph V. Tripodi, senior vice president and chief marketing officer of the Allstate Insurance Company, who outlined steps to restage the 74-year-old brand "to go after some much tougher competition."

After Mr. Tripodi described extensive efforts ranging from buying ads for renters' insurance on pizza boxes to sponsoring a Nascar car - "not a place you'd normally expect an insurance company to be" - an attendee asked him if Allstate would ever change its venerable slogan, "You're in good hands."

Mr. Tripodi recalled asking a similar question of Allstate executives during the interview that landed him his job. Their reply, he said, was ' "If you go there, you're not coming here.' "

Even so, Mr. Tripodi said, "I would not trade" the slogan "for that damned gecko," a reference to the popular brand symbol of a competitor, Geico.

"I'd like to squash it," he said of the gecko, adding with a smile, "Don't put that in the minutes."

LET YOUR FEET DO THE WALKING There were 46 sponsors of the conference, including ESPN/ABC Sports, Brandweek and the publishers' organization, whose payments to the advertiser association helped defray the costs of the conference.

There were bags galore for attendees: tote bags, beach bags and briefcases, some filled with goodies like T-shirts, baseball caps, magazines and CD's. One clever ploy came at a breakfast sponsored by the Yellow Pages Association, where its representatives went from table to table, introducing themselves to attendees and talking up the value of telephone directories as an ad medium.

The Meredith Corporation sponsored for the second year a dinner featuring a Broadway singer as entertainment. Last year, it was Heather Headley. This year, it was Sutton Foster, and CD's of the cast album of her hit show, "Thoroughly Modern Millie," were at each place setting.

If Broadway ever breaks Ms. Foster's heart, she may have a second career in marketing. After Jack Griffin, president of the Meredith Publishing Group, described the event as "an evening of inspiration," Ms. Foster deftly declared between songs: "Inspiration comes in many ways. It could maybe come in your mailbox once a month. It could catch your eye at the checkout."




 
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†AK and HI residents pay $29.95 shipping. ††Limited time offer. Valid for residents of the United States (&DC), 18 years or older, who open new accounts. Offer good while supplies last and only on new account activations. One kit per account/household. Offer cannot be combined with any other discounts, promotions or plans and is not applicable to past purchases. Good while supplies last. Allow up to 2 weeks for shipping. Other restrictions may apply.

1Unlimited calling and other services for all residential plans are based on normal residential, personal, non-commercial use. A combination of factors is used to determine abnormal use, including but not limited to: the number of unique numbers called, calls forwarded, minutes used and other factors. Subject to our Reasonable Use Policy and Terms of Service.

2Shipping and activation fees waived with 1-year agreement. An Early Termination Fee (with periodic pro-rated reductions) applies if service is terminated before the end of the first 12 months. Additional restrictions may apply. See Terms of Service for details.

HIGH SPEED INTERNET REQUIRED. †VALID FOR NEW LINES ONLY. RATES EXCLUDE INTERNET SERVICE, SURCHARGES, FEES AND TAXES. DEVICE MAY BE REFURBISHED. If you subscribe to plans with monthly minutes allotments, all call minutes placed from both from your home and registered ExtensionsTM phones will count toward your monthly minutes allotment. ExtensionsTM calls made from mobiles use airtime and may incur surcharges, depending on your mobile plan. Alarms, TTY and other systems may not be compatible. Vonage 911 service operates differently than traditional 911. See www.vonage.com/911 for details.

** Certain call types excluded.

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