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tplink Posted:
Im trying to add
my HT802 vonage
adapter to my home
network. I
currently have
...

In The Forum:
Hard Wiring - Installation
Topic:
Vonage behind switch
On Dec 05, 2016 at 06:35:11

DWSupport Posted:
After recent
Vonage update that
took place on the
4th and 5th of
Nov. E-mails with
...

In The Forum:
Vonage
Topic:
Voicemail Not Forwarding to Outlook Accounts
On Nov 10, 2016 at 12:23:26

peterlee Posted:
Had a call from a
Hospital in Ajax,
Ontario to my home
in
Scarborough, Onta
rio
...

In The Forum:
Vonage Canada
Topic:
Hospital Incoming call unable to connect
On Nov 08, 2016 at 11:59:50

TELLDOUG Posted:
I am looking for a
product that will
make my phone ring
louder so I can
hear using
...

In The Forum:
Vonage
Topic:
Looking for a ringer ameliorate
On Oct 26, 2016 at 09:21:30

HildBeft Posted:
You can recollect
password by
connecting the
router to your pc
and open the
browser
...

In The Forum:
Hard Wiring - Installation
Topic:
How to arrive at wifi password?
On Oct 20, 2016 at 05:05:49

HildBeft Posted:
Great tips..
Thanks for sharing
...

In The Forum:
Hard Wiring - Installation
Topic:
How to have Vonage and another land line?
On Oct 20, 2016 at 04:55:03

massrman Posted:
The devices are
available at
different price
margins , please
share your
estimated
...

In The Forum:
Vonage
Topic:
IP PBX for small business
On Sep 30, 2016 at 00:48:03

massrman Posted:
Hi these are most
commonly used SIP
PBX interops and
their
configuration
guides,
...

In The Forum:
Vonage
Topic:
IP PBX for small business
On Sep 30, 2016 at 00:37:45

Sammy00 Posted:
Has anyone setup a
W52p phone for
vonage? I have
a W52p with two
wireless handsets,
...

In The Forum:
Hard Wiring - Installation
Topic:
W52p Setup
On Aug 30, 2016 at 10:38:01

James44 Posted:
Hi, I am
looking for a good
Sip Trunking
provider in
Canada. they
should offer
...

In The Forum:
Vonage
Topic:
A good sip trunking provider
On Jul 17, 2016 at 23:42:46


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Vonage In The News
Vonage Holdings Corp. Reports Fourth Quarter and Full Year 2013 Results

Carolyn Katz Elected to Board of Directors of Vonage Holdings Corp.

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Vonage Customer Reviews
Vonage vs. Time Warner Cable SoCal
Vonage vs. Time Warner Cable SoCal



Vonage UK Review
Vonage UK Review



Vonage Pros and Cons for 2006
Vonage Pros and Cons for 2006



Vonage, a VT2142 and a RTP300, My Experiences - A Detailed Review
Vonage, a VT2142 and a RTP300, My Experiences - A Detailed Review



Salt Lake City: impressions after several months
Salt Lake City: impressions after several months




Vonage Reviews

Ordinary People in Vonage Ads Convey Realistic, Genuine Feel


Vonage In Print News

Ordinary People Starring in Ads Convey Realistic, Genuine Feel

September 6, 2005

By Brian Steinberg

The 30-second commercial has long been the province of beautiful actors and actresses with gleaming white teeth. But amid questions about the effectiveness of traditional ads, marketers are increasingly opting for plain folks or clips of real events as a way to make their commercials more compelling.

When Ameriprise Financial, formerly American Express Financial Advisors, began the casting process for a new ad campaign designed to lure baby boomers to its services, the firm was going to use actors to portray retirees. But the thespians just didn't feel right.

"We found that it was too staged," says Kim Sharan, chief marketing officer of the company, which is in the process of being spun off by American Express. When actors were asked to play out what they'd be doing in retirement, she says, they "just didn't seem to be genuinely able to envision what that would look like."

Instead Ameriprise's ad agency, Publicis Groupe's Saatchi & Saatchi, recruited average people. Those appearing in the campaign include Yoshi and Kyoko Kosaka, a couple in their 50s who run a vintage bike shop. Ameriprise will put a public-relations spotlight on some of these individuals over the course of the campaign, and some will talk to the media. The ads will launch today, airing on network television, in high-profile shows such as ABC's "Lost."

Ad executives believe that consumers have grown resistant to the type of slick, polished commercials that have long dominated the promotional landscape. They say the growth of reality programming on television and proliferation of amateur video on the Web means people are growing accustomed to seeing raw footage. For ads to get attention, they need to have a more realistic look, executives say.

"The new big deal is authenticity," says Mark Wnek, chairman and chief creative officer of the New York office of Interpublic Group's Lowe Worldwide. Using average Joes and Janes in more creative fashion is an idea that "is accelerating, gaining purchase."

To be sure, ads have long featured plain folks, such as commercials showing people taste-testing soda. Then again, some ads use actors posing as ordinary people. Figuring out who is real and who's not isn't always easy.

But more advertisers are opting not to use actors. A recent campaign from Unilever's Dove, which features real women rather than models, captured widespread attention.

Other ads echo bizarre stunts enacted in reality-TV programs and video clips posted on the Web. Ads for ConAgra Foods' Slim Jim snacks, crafted by Crispin Porter + Bogusky, show people doing extreme-sports stunts. Ads from Vonage, the provider of Internet-based telephone service, use real clips of people suffering accidents and pratfalls. One spot, created by Havas's Arnold Worldwide Partners, uses video of a skier taking a leap off a roof on to a pickup truck. The scenes are culled from a number of sources, including the TV program "America's Funniest Home Videos."

The Vonage advertising "stops people, at least for a second," says Matthew Lindley, an executive creative director at Arnold. "There is a strange honesty to it."

Other ads turn news events to their advantage. One recent Nike ad featured footage of a mid-1990s press conference in which Lance Armstrong tells the public he has testicular cancer. Because Mr. Armstrong has recuperated and won tournaments, the ad is meant to inspire. Nike also used recent footage of Tiger Woods winning a tournament by sinking a golf ball with the Nike logo on it, and incorporated it into an ad, says Rebecca Van Dyck, global account director for Nike at independent agency Wieden + Kennedy.

Reality has its limits. Many of these ads are likely to attract younger consumers, who have more Internet experience and more interest in reality television, say ad executives. That isn't necessarily a problem for advertisers, however, as young people are the audience coveted by many marketers. Lowe's Mr. Wnek says the end is near for traditional ads with slick pitchmen. "Those days are finished," he says.



 
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†AK and HI residents pay $29.95 shipping. ††Limited time offer. Valid for residents of the United States (&DC), 18 years or older, who open new accounts. Offer good while supplies last and only on new account activations. One kit per account/household. Offer cannot be combined with any other discounts, promotions or plans and is not applicable to past purchases. Good while supplies last. Allow up to 2 weeks for shipping. Other restrictions may apply.

1Unlimited calling and other services for all residential plans are based on normal residential, personal, non-commercial use. A combination of factors is used to determine abnormal use, including but not limited to: the number of unique numbers called, calls forwarded, minutes used and other factors. Subject to our Reasonable Use Policy and Terms of Service.

2Shipping and activation fees waived with 1-year agreement. An Early Termination Fee (with periodic pro-rated reductions) applies if service is terminated before the end of the first 12 months. Additional restrictions may apply. See Terms of Service for details.

HIGH SPEED INTERNET REQUIRED. †VALID FOR NEW LINES ONLY. RATES EXCLUDE INTERNET SERVICE, SURCHARGES, FEES AND TAXES. DEVICE MAY BE REFURBISHED. If you subscribe to plans with monthly minutes allotments, all call minutes placed from both from your home and registered ExtensionsTM phones will count toward your monthly minutes allotment. ExtensionsTM calls made from mobiles use airtime and may incur surcharges, depending on your mobile plan. Alarms, TTY and other systems may not be compatible. Vonage 911 service operates differently than traditional 911. See www.vonage.com/911 for details.

** Certain call types excluded.

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