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mikebrown Posted:
there, Please
check out -

In The Forum:
Hard Wiring - Installation
Hardwiring in a Rental House
On Oct 24, 2017 at 22:29:48

mikebrown Posted:
Hello, I think
you should consult
it with the Expert
they can surely
help you

In The Forum:
Hard Wiring - Installation
Hardwiring in a Rental House
On Jun 24, 2017 at 09:15:34

Haniltery Posted:
For wipe call
history also some
of the offline, in
gengral , it
usually apply to

In The Forum:
How to Delete call history from online account?
On May 09, 2017 at 06:14:26

diana87 Posted:
You have to use
VPN service to
and get free
access while

In The Forum:
Recent calling problem from Egypt
On May 02, 2017 at 17:28:06

dconnor Posted:
What is the main
number on the
account? And
which one is the
virtual number?

In The Forum:
Vonage UK
How do you call 999
On Apr 27, 2017 at 18:52:02

Trafford Posted:
Seems like a
question. We
rely exclusively
on a Vonage system
for our

In The Forum:
Vonage UK
How do you call 999
On Apr 27, 2017 at 10:42:50

diazou Posted:
Hello, It's
compatible with
Android your phone
? Thanks!

In The Forum:
IP PBX for small business
On Mar 28, 2017 at 12:42:33

jeddaisg Posted:
Hi all We have
a Vonage VOIP
system for our
office. Lately,
our call quality

In The Forum:
Ethernet Cable; Wiring schematic? 568-B?
On Feb 23, 2017 at 18:33:52

beast321 Posted:
I don't know if
you heard, that
many more
Dreamcast games
are opened up

In The Forum:
Fax - Tivo - Alarms
Using phone as a dial up modem for Dreamcast Gaming
On Feb 16, 2017 at 03:16:51

Av8rix Posted:
Sorry to start a
new thread on an
old topic but when
I google “Vonage
MAC address

In The Forum:
New adapter and router -- MAC change
On Jan 11, 2017 at 01:07:21

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Vonage to Present at the Oppenheimer 20th Annual Technology, Internet & Communications Conference


Vonage Customer Reviews
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Review: My First Day With Vonage, Excellent!
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Ordinary People in Vonage Ads Convey Realistic, Genuine Feel

Vonage In Print News

Ordinary People Starring in Ads Convey Realistic, Genuine Feel

September 6, 2005

By Brian Steinberg

The 30-second commercial has long been the province of beautiful actors and actresses with gleaming white teeth. But amid questions about the effectiveness of traditional ads, marketers are increasingly opting for plain folks or clips of real events as a way to make their commercials more compelling.

When Ameriprise Financial, formerly American Express Financial Advisors, began the casting process for a new ad campaign designed to lure baby boomers to its services, the firm was going to use actors to portray retirees. But the thespians just didn't feel right.

"We found that it was too staged," says Kim Sharan, chief marketing officer of the company, which is in the process of being spun off by American Express. When actors were asked to play out what they'd be doing in retirement, she says, they "just didn't seem to be genuinely able to envision what that would look like."

Instead Ameriprise's ad agency, Publicis Groupe's Saatchi & Saatchi, recruited average people. Those appearing in the campaign include Yoshi and Kyoko Kosaka, a couple in their 50s who run a vintage bike shop. Ameriprise will put a public-relations spotlight on some of these individuals over the course of the campaign, and some will talk to the media. The ads will launch today, airing on network television, in high-profile shows such as ABC's "Lost."

Ad executives believe that consumers have grown resistant to the type of slick, polished commercials that have long dominated the promotional landscape. They say the growth of reality programming on television and proliferation of amateur video on the Web means people are growing accustomed to seeing raw footage. For ads to get attention, they need to have a more realistic look, executives say.

"The new big deal is authenticity," says Mark Wnek, chairman and chief creative officer of the New York office of Interpublic Group's Lowe Worldwide. Using average Joes and Janes in more creative fashion is an idea that "is accelerating, gaining purchase."

To be sure, ads have long featured plain folks, such as commercials showing people taste-testing soda. Then again, some ads use actors posing as ordinary people. Figuring out who is real and who's not isn't always easy.

But more advertisers are opting not to use actors. A recent campaign from Unilever's Dove, which features real women rather than models, captured widespread attention.

Other ads echo bizarre stunts enacted in reality-TV programs and video clips posted on the Web. Ads for ConAgra Foods' Slim Jim snacks, crafted by Crispin Porter + Bogusky, show people doing extreme-sports stunts. Ads from Vonage, the provider of Internet-based telephone service, use real clips of people suffering accidents and pratfalls. One spot, created by Havas's Arnold Worldwide Partners, uses video of a skier taking a leap off a roof on to a pickup truck. The scenes are culled from a number of sources, including the TV program "America's Funniest Home Videos."

The Vonage advertising "stops people, at least for a second," says Matthew Lindley, an executive creative director at Arnold. "There is a strange honesty to it."

Other ads turn news events to their advantage. One recent Nike ad featured footage of a mid-1990s press conference in which Lance Armstrong tells the public he has testicular cancer. Because Mr. Armstrong has recuperated and won tournaments, the ad is meant to inspire. Nike also used recent footage of Tiger Woods winning a tournament by sinking a golf ball with the Nike logo on it, and incorporated it into an ad, says Rebecca Van Dyck, global account director for Nike at independent agency Wieden + Kennedy.

Reality has its limits. Many of these ads are likely to attract younger consumers, who have more Internet experience and more interest in reality television, say ad executives. That isn't necessarily a problem for advertisers, however, as young people are the audience coveted by many marketers. Lowe's Mr. Wnek says the end is near for traditional ads with slick pitchmen. "Those days are finished," he says.

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†AK and HI residents pay $29.95 shipping. ††Limited time offer. Valid for residents of the United States (&DC), 18 years or older, who open new accounts. Offer good while supplies last and only on new account activations. One kit per account/household. Offer cannot be combined with any other discounts, promotions or plans and is not applicable to past purchases. Good while supplies last. Allow up to 2 weeks for shipping. Other restrictions may apply.

1Unlimited calling and other services for all residential plans are based on normal residential, personal, non-commercial use. A combination of factors is used to determine abnormal use, including but not limited to: the number of unique numbers called, calls forwarded, minutes used and other factors. Subject to our Reasonable Use Policy and Terms of Service.

2Shipping and activation fees waived with 1-year agreement. An Early Termination Fee (with periodic pro-rated reductions) applies if service is terminated before the end of the first 12 months. Additional restrictions may apply. See Terms of Service for details.

HIGH SPEED INTERNET REQUIRED. †VALID FOR NEW LINES ONLY. RATES EXCLUDE INTERNET SERVICE, SURCHARGES, FEES AND TAXES. DEVICE MAY BE REFURBISHED. If you subscribe to plans with monthly minutes allotments, all call minutes placed from both from your home and registered ExtensionsTM phones will count toward your monthly minutes allotment. ExtensionsTM calls made from mobiles use airtime and may incur surcharges, depending on your mobile plan. Alarms, TTY and other systems may not be compatible. Vonage 911 service operates differently than traditional 911. See for details.

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