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tplink Posted:
Im trying to add
my HT802 vonage
adapter to my home
network. I
currently have
...

In The Forum:
Hard Wiring - Installation
Topic:
Vonage behind switch
On Dec 05, 2016 at 06:35:11

DWSupport Posted:
After recent
Vonage update that
took place on the
4th and 5th of
Nov. E-mails with
...

In The Forum:
Vonage
Topic:
Voicemail Not Forwarding to Outlook Accounts
On Nov 10, 2016 at 12:23:26

peterlee Posted:
Had a call from a
Hospital in Ajax,
Ontario to my home
in
Scarborough, Onta
rio
...

In The Forum:
Vonage Canada
Topic:
Hospital Incoming call unable to connect
On Nov 08, 2016 at 11:59:50

TELLDOUG Posted:
I am looking for a
product that will
make my phone ring
louder so I can
hear using
...

In The Forum:
Vonage
Topic:
Looking for a ringer ameliorate
On Oct 26, 2016 at 09:21:30

HildBeft Posted:
You can recollect
password by
connecting the
router to your pc
and open the
browser
...

In The Forum:
Hard Wiring - Installation
Topic:
How to arrive at wifi password?
On Oct 20, 2016 at 05:05:49

HildBeft Posted:
Great tips..
Thanks for sharing
...

In The Forum:
Hard Wiring - Installation
Topic:
How to have Vonage and another land line?
On Oct 20, 2016 at 04:55:03

massrman Posted:
The devices are
available at
different price
margins , please
share your
estimated
...

In The Forum:
Vonage
Topic:
IP PBX for small business
On Sep 30, 2016 at 00:48:03

massrman Posted:
Hi these are most
commonly used SIP
PBX interops and
their
configuration
guides,
...

In The Forum:
Vonage
Topic:
IP PBX for small business
On Sep 30, 2016 at 00:37:45

Sammy00 Posted:
Has anyone setup a
W52p phone for
vonage? I have
a W52p with two
wireless handsets,
...

In The Forum:
Hard Wiring - Installation
Topic:
W52p Setup
On Aug 30, 2016 at 10:38:01

James44 Posted:
Hi, I am
looking for a good
Sip Trunking
provider in
Canada. they
should offer
...

In The Forum:
Vonage
Topic:
A good sip trunking provider
On Jul 17, 2016 at 23:42:46


Vonage VoIP Forums

Vonage In The News
Vonage Holdings Corp. Reports Fourth Quarter and Full Year 2013 Results

Carolyn Katz Elected to Board of Directors of Vonage Holdings Corp.

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Vonage Customer Reviews
Vonage vs. Time Warner Cable SoCal
Vonage vs. Time Warner Cable SoCal



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Vonage UK Review



Vonage Pros and Cons for 2006
Vonage Pros and Cons for 2006



Vonage, a VT2142 and a RTP300, My Experiences - A Detailed Review
Vonage, a VT2142 and a RTP300, My Experiences - A Detailed Review



Salt Lake City: impressions after several months
Salt Lake City: impressions after several months




Vonage Reviews

Vonage Is A Primary Sponsor Of Live 8 On Premiere Radio Network And MTV


Vonage In Print News

Live 8 As An Advertising Vehicle

June 30, 2005

By Abbey Klaassen

NEW YORK (AdAge.com) -- Saturday's multiple-concert Live 8 event, the elaborate sequel to Bob Geldof’s 1985 Live Aid, is expected to draw the world’s largest broadcast audience and, while the focus is on world poverty, marketers such as AOL, Nokia and Volvo hope a few consumers take notice, too.

The three companies are global sponsors of the anti-poverty entertainment effort that involves 10 concerts, 100 artists, a million spectators and a projected 2 billion viewers.

AOL audience builder
Time Warner's America Online will broadcast every performance from every concert and offer for six weeks after the event access to streaming video archives of all the shows and songs. Live 8, the Internet company said, will help raise consumer awareness of AOL's impending switch to a free, all-access, ad-supported operation. It will also provide exclusive content to help drive its popular online channel, AOL Music.

“You can literally jump back and forth with a mouse between the concerts in London and Rome and Philadelphia,” said Jim Bankoff, AOL’s programming chief. “There’s no better way than with a massive global event to proclaim we’re now open for business on the Internet around the world.”

As a media partner, AOL also holds the exclusive online rights for the event along with U.S. broadcast rights, which it has licensed to Walt Disney Co.'s ABC (for broadcast TV), Premiere Radio Networks, XM Satellite Radio and Viacom's MTV Networks (for cable TV).

Nokia, meanwhile, is the title sponsor of ABC’s prime-time Live 8 programming and will help roll out ancillary Live 8 messages after the July 2 event, said Tim Sexton, who is heading the U.S. Live 8 effort and helped secure many of the deals.

Volvo does 6 TV spots
Ford Motor Co.'s Volvo division recently signed onto the event as well. The automaker will air six 30-second spots during the ABC broadcast and provide artist transportation to and from the London and Philadelphia concerts. It will also host a VIP entertainment suite at the Philadelphia concert.

The event, said company spokesman Soren Johansson, “fits with the DNA of the company” and “appeals to people’s emotions.” The automaker will use its six TV spots to air three different creative executions, one featuring its "Volvo for Life" award-winner Rosamond Carr, who operates an orphanage in Rowanda, and two others talking about Volvo’s values and their reasons for Live 8 involvement.

Not every marketer had to shell out multimillions of dollars to buy into the event. Broadband phone company Vonage spent “six figures” to become a primary sponsor of Premiere Radio Networks’ coverage and will also run a Live 8 schedule on MTV Networks. More than 200 affiliates are broadcasting Premiere’s 12-hour feeds of the event, and Vonage will have 12 minutes to allocate between 30- and 60-second ads. It also scores ad units at no incremental cost in Premiere’s Best of Live 8 broadcast slated for Labor Day. For Vonage, the event was perfectly timed.

Early summer opportunity
“Labor Day and July 4th are a challenging time from a mass-media perspective,” said Dick Wechsler, president of Havas' MPG Direct, which negotiated the advertising buy for Vonage. “Radio is the great strength during summer and particularly during these weekends. It gives us a strategic foundation for our campaign at a critical time for us.”

Reuters, meanwhile, isn’t a sponsor of the event but yesterday announced a co-promotional partnership with AOL that will direct traffic back and forth between AOLmusic.com and Reuters.com. The news service is leveraging its editorial coverage to position itself as the world’s go-to site for Live 8 and G8 information, part of a larger branding effort, a company official said, to grow its American readership. As part of the AOL deal, the massive Reuters sign in Times Square will air live clips of the concert and then highlights through July 12.

“We’re hoping to drive traffic to AOL and for them to conversely link back to Reuters for the editorial coverage,” said Janet Scardino, head of Reuter’s global marketing. Ms. Scardino says Reuters has 180 dedicated local journalists in Africa and 90 journalists covering Live 8 globally. “We’re covering not only the major entertainment event but also the economic and political sides to the story,” she said.

Shopping event to marketers
The event was being shopped to marketers as recently as two-and-a-half weeks ago, according to those familiar with the deals. Without advance planning, marketers involved had to commit to the event in a fraction of the time most traditional marketing decisions are made. “I’ve heard people say ‘That’s just rock and roll,’” AOL’s Mr. Bankoff said. “Now I know what they mean.”

Volvo, which only announced its support June 27, was able to move quickly because it’s a smaller company with “fewer layers,” Mr. Johansson said. The sponsorship isn’t an incremental buy for Volvo and the company reallocated media dollars from other areas. Vonage also reallocated its Live 8 dollars from its general TV and Internet budgets, Mr. Wechsler said.

And then there’s the politics of it. Bob Geldof’s comments that the event is “not for charity, but political justice” were potentially alienating to marketers. Additionally, many wondered if the concerts would attract an anti-capitalist sentiment.

Mr. Bankof said he hasn’t found that to be the case.

“We met with concert organizers from beginning and they made it clear this isn’t a partisan thing, this is about raising awareness around poverty and trying to mobilize governments to act on poverty,” he said. “They’re taking great pains to make sure it’s not partisan or ideological.”

Coca-Cola controversy
Rumors of Coca-Cola Co.’s backing the London event set off a series of criticisms about the company’s record with the environment and worker’s rights. Critics claimed the beverage company’s corporate values were at odds with the concert’s poverty-fighting mission. A spokesman for the company said it wasn’t involved with Live 8 at a corporate level.

“I think it’s safe to say this is really one of the most ambitious and well-conceived global marketing efforts where we’re threading the needle between content and brand extensions,” Nokia's Mr. Sexton said. “Anything of this magnitude with the dollar amounts connected to it isn’t easy. But for those brands interested in doing the right thing and serving the greater good of many, this certainly falls into a sweet spot.”



 
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†AK and HI residents pay $29.95 shipping. ††Limited time offer. Valid for residents of the United States (&DC), 18 years or older, who open new accounts. Offer good while supplies last and only on new account activations. One kit per account/household. Offer cannot be combined with any other discounts, promotions or plans and is not applicable to past purchases. Good while supplies last. Allow up to 2 weeks for shipping. Other restrictions may apply.

1Unlimited calling and other services for all residential plans are based on normal residential, personal, non-commercial use. A combination of factors is used to determine abnormal use, including but not limited to: the number of unique numbers called, calls forwarded, minutes used and other factors. Subject to our Reasonable Use Policy and Terms of Service.

2Shipping and activation fees waived with 1-year agreement. An Early Termination Fee (with periodic pro-rated reductions) applies if service is terminated before the end of the first 12 months. Additional restrictions may apply. See Terms of Service for details.

HIGH SPEED INTERNET REQUIRED. †VALID FOR NEW LINES ONLY. RATES EXCLUDE INTERNET SERVICE, SURCHARGES, FEES AND TAXES. DEVICE MAY BE REFURBISHED. If you subscribe to plans with monthly minutes allotments, all call minutes placed from both from your home and registered ExtensionsTM phones will count toward your monthly minutes allotment. ExtensionsTM calls made from mobiles use airtime and may incur surcharges, depending on your mobile plan. Alarms, TTY and other systems may not be compatible. Vonage 911 service operates differently than traditional 911. See www.vonage.com/911 for details.

** Certain call types excluded.

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