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tplink Posted:
Im trying to add
my HT802 vonage
adapter to my home
network. I
currently have
...

In The Forum:
Hard Wiring - Installation
Topic:
Vonage behind switch
On Dec 05, 2016 at 06:35:11

DWSupport Posted:
After recent
Vonage update that
took place on the
4th and 5th of
Nov. E-mails with
...

In The Forum:
Vonage
Topic:
Voicemail Not Forwarding to Outlook Accounts
On Nov 10, 2016 at 12:23:26

peterlee Posted:
Had a call from a
Hospital in Ajax,
Ontario to my home
in
Scarborough, Onta
rio
...

In The Forum:
Vonage Canada
Topic:
Hospital Incoming call unable to connect
On Nov 08, 2016 at 11:59:50

TELLDOUG Posted:
I am looking for a
product that will
make my phone ring
louder so I can
hear using
...

In The Forum:
Vonage
Topic:
Looking for a ringer ameliorate
On Oct 26, 2016 at 09:21:30

HildBeft Posted:
You can recollect
password by
connecting the
router to your pc
and open the
browser
...

In The Forum:
Hard Wiring - Installation
Topic:
How to arrive at wifi password?
On Oct 20, 2016 at 05:05:49

HildBeft Posted:
Great tips..
Thanks for sharing
...

In The Forum:
Hard Wiring - Installation
Topic:
How to have Vonage and another land line?
On Oct 20, 2016 at 04:55:03

massrman Posted:
The devices are
available at
different price
margins , please
share your
estimated
...

In The Forum:
Vonage
Topic:
IP PBX for small business
On Sep 30, 2016 at 00:48:03

massrman Posted:
Hi these are most
commonly used SIP
PBX interops and
their
configuration
guides,
...

In The Forum:
Vonage
Topic:
IP PBX for small business
On Sep 30, 2016 at 00:37:45

Sammy00 Posted:
Has anyone setup a
W52p phone for
vonage? I have
a W52p with two
wireless handsets,
...

In The Forum:
Hard Wiring - Installation
Topic:
W52p Setup
On Aug 30, 2016 at 10:38:01

James44 Posted:
Hi, I am
looking for a good
Sip Trunking
provider in
Canada. they
should offer
...

In The Forum:
Vonage
Topic:
A good sip trunking provider
On Jul 17, 2016 at 23:42:46


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Vonage In The News
Vonage Holdings Corp. Reports Fourth Quarter and Full Year 2013 Results

Carolyn Katz Elected to Board of Directors of Vonage Holdings Corp.

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Vonage vs. Time Warner Cable SoCal



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Vonage UK Review



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Vonage Pros and Cons for 2006



Vonage, a VT2142 and a RTP300, My Experiences - A Detailed Review
Vonage, a VT2142 and a RTP300, My Experiences - A Detailed Review



Salt Lake City: impressions after several months
Salt Lake City: impressions after several months




Vonage Reviews

Vonage To Use Animated Character In Movie Plex Ads


Vonage In Print News

Advertisers Pour More Money Into the Big Screen

June 27, 2005

By Jane L. Levere


Vonage plans to use this character in
an animated spot in movie theaters.

HATE being stuck in a movie theater with no choice but to watch advertisements on the big screen?

Get used to it.

Advertisers like these spots, and have been buying more of them. Movie ads are one more alternative to television spots, which are losing favor as TiVo and other digital video recorders make it easier for viewers to zap them.

Last year, ads in United States movie theaters grew 23 percent to $438 million, according to the Cinema Advertising Council. The two-year-old trade association, scheduled to announce the increase today, is also expected to report that on-screen advertising revenues grew 20 percent last year to $374 million. Off-screen promotions - including revenue from in-lobby promotions - rose 41 percent to $64 million.

Matthew Kearney, president and chairman of the council, said for advertisers, movie theaters provide an attractive alternative to television.

"They are discovering theaters deliver a quality audience and an ideal canvas for their message, and that they are extremely effective in a quantifiable way," he said. "Our medium can demonstrate reach, frequency and recall, all of which lead to a very good return on investment."

More than 27,000 of the total 37,000 movie screens in the United States run cinema advertising, said Mr. Kearney, who is also chief executive of Screenvision, a cinema advertising company that is a joint venture between ITV and the Thomson Corporation.

In the first quarter of 2005, 50 percent of United States moviegoers were between the ages of 12 and 34 and a third were 12 to 24, according to Nielsen Cinema. The education levels and spending power of those in the movie theaters are attractive to marketers, too. In 2004, 35 percent of all moviegoers were college graduates or more highly educated, while their median household income was $66,000, according to Nielsen.

One proponent of cinema ads is Neil Ascher, an executive vice president of Zenith Media, a unit of the Publicis Groupe. "With all the fragmentation of media, agencies are constantly trying to find ways to connect with customers," he said. "Cinema advertising is another opportunity, particularly if you have younger targeted brands. It's also begun to be used for more traditional packaged goods, because you get an element of surprise people don't expect to see."

One national advertiser that will use movie theaters this summer is Gillette's Oral-B brand, which has commissioned a cinema ad - the first by any Gillette product - to promote its new Pulsar toothbrush, which has special bristles that pivot to clean teeth.

Marc Gibeley, vice president of new products for Oral-B, said the cinema spot, created by BBDO Worldwide, a unit of the Omnicom Group, let Gillette showcase the new toothbrush's technology "on a big screen, where it will have amazing visual impact."

Mr. Gibeley said the new 30-second spot will run in theaters for one month starting July 1.

Another cinema advertiser this summer is to be Vonage, the broadband phone company based in Edison, N.J. It is to run a special 30-second animated spot by Arnold Worldwide, a unit of Havas, on a trial basis in movie theaters in Denver and Boston in August.

Caroline Finch, Vonage's director of marketing, said, "Cinema is a good fit for us creatively, because people go to the movies and are sitting there waiting to be entertained."

These supporters notwithstanding, there are some clouds on the horizon for cinema advertising. In recent months, movie attendance in the United States has been declining, a trend that could make cinema advertising a less attractive medium.

As of the weekend that ended June 19, box-office receipts were down year-over-year for 17 weekends in a row, despite the recent blockbuster openings of the final "Star Wars" installment and the latest "Batman" film.

Nor are all moviegoers enamored of being bombarded by commercials; many say they resent being treated like a captive audience.

Since the beginning of this year, consumer opposition to the screening of movie ads has led government officials in Connecticut, Illinois and New York City to introduce bills that would require theater owners to post, in all advertising, actual starting times for trailers and commercials, as well as for films. No bill has been passed yet.

In May, Loews Cineplex Entertainment said it would put a note in ads on a trial basis for its two theaters in Connecticut that "the feature presentation starts 10 to 15 minutes after the posted show time." It also said such notices would run next in New York City, where it has 11 theaters, and elsewhere nationwide. The company denied this move was in response to the introduction of bills in Connecticut and New York.

But a spokeswoman said this trial was now on hold because of the planned merger between Loews Cineplex Entertainment and AMC Entertainment announced last week.

State Representative Andrew M. Fleischmann, the Democrat from West Hartford who proposed the Connecticut bill in January, said last week: "My proposal for simple disclosure would not be at all burdensome for the industry. I have constituents who are so exercised they're asking to ban movie advertising. I'm hopeful theater operators will listen more closely to customers. There are reasons movie attendance is dropping, and excessive advertising is definitely one of them."



 
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†AK and HI residents pay $29.95 shipping. ††Limited time offer. Valid for residents of the United States (&DC), 18 years or older, who open new accounts. Offer good while supplies last and only on new account activations. One kit per account/household. Offer cannot be combined with any other discounts, promotions or plans and is not applicable to past purchases. Good while supplies last. Allow up to 2 weeks for shipping. Other restrictions may apply.

1Unlimited calling and other services for all residential plans are based on normal residential, personal, non-commercial use. A combination of factors is used to determine abnormal use, including but not limited to: the number of unique numbers called, calls forwarded, minutes used and other factors. Subject to our Reasonable Use Policy and Terms of Service.

2Shipping and activation fees waived with 1-year agreement. An Early Termination Fee (with periodic pro-rated reductions) applies if service is terminated before the end of the first 12 months. Additional restrictions may apply. See Terms of Service for details.

HIGH SPEED INTERNET REQUIRED. †VALID FOR NEW LINES ONLY. RATES EXCLUDE INTERNET SERVICE, SURCHARGES, FEES AND TAXES. DEVICE MAY BE REFURBISHED. If you subscribe to plans with monthly minutes allotments, all call minutes placed from both from your home and registered ExtensionsTM phones will count toward your monthly minutes allotment. ExtensionsTM calls made from mobiles use airtime and may incur surcharges, depending on your mobile plan. Alarms, TTY and other systems may not be compatible. Vonage 911 service operates differently than traditional 911. See www.vonage.com/911 for details.

** Certain call types excluded.

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