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Hard Wiring - Installation
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Vonage In The News
Vonage Holdings Corp. Reports Fourth Quarter and Full Year 2013 Results

Carolyn Katz Elected to Board of Directors of Vonage Holdings Corp.

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Vonage Customer Reviews
Vonage vs. Time Warner Cable SoCal
Vonage vs. Time Warner Cable SoCal



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Vonage Pros and Cons for 2006
Vonage Pros and Cons for 2006



Vonage, a VT2142 and a RTP300, My Experiences - A Detailed Review
Vonage, a VT2142 and a RTP300, My Experiences - A Detailed Review



Salt Lake City: impressions after several months
Salt Lake City: impressions after several months




Vonage Reviews

Vonage Seeks New Ad Agency for $2 Million Gig


Vonage In Print News

Vonage Seeks Agency for $2 Mil. Project

June 17, 2005

By Lisa van der Pool

Vonage has sent out a request for proposals seeking an agency to handle a $2 million marketing communica-
tions campaign that will run in conjunction with national image work from Havas' Arnold, which won the company's estimated $75 million ad account last October.

According to the RFP, Vonage is searching for "an organization that can create a concept for and lead the implementation of an integrated marketing campaign that reaches various influencers (both male and female) whom our user base and potential Vonage customers aspire to emulate or view as an authority on lifestyle tools."

The RFP continues: "As part of this effort, we want to identify the main influencers relevant for our consumer base and target the in a high impact, creative manner through an integrated cross-platform marketing campaign."

The project has a budget of $2 million for one year and RFPs are due back June 30. Five finalists will be selected and the winner will be tapped by August 1, according to the RFP.

The RFP stresses that "Our current brand advertising firm, Arnold, will be involved and we need to assure that our creative message is consistent."

The client did not return calls; an Arnold representative had no immediate comment on the review.

Edison, N.J.-based Vonage provides Voip (voice over Internet protocol) service designed to rival traditional telephone technology. Vonage, a privately held company, is on top in the segment with an estimated 350,000 customers, followed by Cablevision's Optimum Voice, which has more than 100,000 customers.

Three TV spots from Arnold broke on Dec. 26. They show people doing "stupid things," such as engaging in dangerous snowmobile and skiing stunts. Supers read: "People do stupid things. Like pay too much for phone service. So switch to Vonage."

At the close of each spot, a voiceover says, "If you've got broadband, you're ready to go." There is no tagline.

About half of Vonage's $75 million overall ad budget is earmarked for online initiatives, the client has said.

Boston-based Arnold won the buisness in tandem with its Havas media sibling MPG [Adweek Online, Oct. 25]. That review also included Aegis Group's Carat in New York, the media incumbent, which pitched with Freestyle Interactive in Boston, the interactive incumbent; and the team of Interpublic Group's Lowe in New York and aQuantive's Avenue A/Razorfish in Seattle.



 
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†AK and HI residents pay $29.95 shipping. ††Limited time offer. Valid for residents of the United States (&DC), 18 years or older, who open new accounts. Offer good while supplies last and only on new account activations. One kit per account/household. Offer cannot be combined with any other discounts, promotions or plans and is not applicable to past purchases. Good while supplies last. Allow up to 2 weeks for shipping. Other restrictions may apply.

1Unlimited calling and other services for all residential plans are based on normal residential, personal, non-commercial use. A combination of factors is used to determine abnormal use, including but not limited to: the number of unique numbers called, calls forwarded, minutes used and other factors. Subject to our Reasonable Use Policy and Terms of Service.

2Shipping and activation fees waived with 1-year agreement. An Early Termination Fee (with periodic pro-rated reductions) applies if service is terminated before the end of the first 12 months. Additional restrictions may apply. See Terms of Service for details.

HIGH SPEED INTERNET REQUIRED. †VALID FOR NEW LINES ONLY. RATES EXCLUDE INTERNET SERVICE, SURCHARGES, FEES AND TAXES. DEVICE MAY BE REFURBISHED. If you subscribe to plans with monthly minutes allotments, all call minutes placed from both from your home and registered ExtensionsTM phones will count toward your monthly minutes allotment. ExtensionsTM calls made from mobiles use airtime and may incur surcharges, depending on your mobile plan. Alarms, TTY and other systems may not be compatible. Vonage 911 service operates differently than traditional 911. See www.vonage.com/911 for details.

** Certain call types excluded.

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