Vonage Commercials - The 'Woo Hoo' Grows On You |
 
On The Spot
March 26, 2005
By Monty Phan
Newsday's weekly look at commercials that, as they say on Madison Avenue, cut through the clutter.
Vonage
Arnold Worldwide, Boston
OK, OK, we give in. You've broken us, vonage-forum.com/vlink6.html">Vonage, with those commercials of yours. Yes, the ones where the guy sings "woo hoo, woo hoo hoo, woo hoo, woo hoo hoo" over and over. And over. And. Over.
We used to mute the television when they came on, because there's a brief lead-up before the guy starts singing, and anyone quick with the remote can silence the TV before those "woo hoo's" begin. But we couldn't always be within striking distance of the remote - it's not like we keep it tethered to our wrist, after all - and so sometimes we couldn't mute the TV and were forced to endure those incessant "woo hoo's."
Then, slowly, over time, we stopped muting it. Shamefully, we even started to sing along - but in a mocking way, mind you. However, even that defiance was difficult to maintain, and we began to sing "Woo Hoo" - by the band the 5.6.7.8.'s - even when the commercial wasn't on. The baby liked it, we rationalized.
But wait! After Googling the song and band, we discovered both were on the soundtrack to "Kill Bill: Volume 1." This made it cool! No longer would we have to admit to singing an annoying song from a commercial - we could just say it's a hip song from a movie we like, and then show our disgust at Vonage for co-opting it.
Oh, who cares? The baby doesn't know the difference.
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