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Vonage I'm surprised nobody mentioned it, but yesterday afternoon Sun Rocket (supposedly
I'm surprised nobody mentioned it, but yesterday afternoon Sun Rocket (supposedly the #2 VoIP carrier) suddenly closed its doors without warning. The DSL Reports forum is on fire with Sun Rocket subscribers reporting intermittent or no service beginning that evening.
Yesterday afternoon the call center in Missouri, which employed about 200 workers, noticed a sudden stoppage of inbound calls but nobody knew why. Shortly thereafter, a letter came in from Corporate HQ in Virginia, telling everyone to clear out their desks and go home. Game Over.
http://www.dslreports.com/forum/r18660180-SunRocket-Days-are-OVER
Presumably, it was irresponsibly low pricing and wreckless spending that finally caught up with them. In doing a little due dilligence, I found some information on Vonage's financial health. While not earth shattering, it's worth noting. "Revenue will be $850 million to $900 million with marketing expense topping $400 million for the year. Add it up and Vonage will lose $150 million to $170 million adjusted for various items."
http://blogs.zdnet.com/BTL/?p=4507
Another article ( http://www.internetnews.com/bus-news/article.php/3584006 ) puts new customer acquisition costs at $213.77 per subscriber in 2005. Ouch. No word on 2006/07. Looks like the marketing expenses are killing them.
Does anyone have other links on Vonage's health? They obviously cannot keep this insanely high cash burn rate going forever, and will surely need to scale back on the marketing and/or find more cost effective ways to gain clients. My opinion is, given their huge subscriber base, they would get bought out before ever suffering a fate like Sun Rocket. I suppose it's not beyond the realm of possibility Vonage as we know it may be absorbed into some larger entity with deeper pockets some day.
Read The Full Thread: Sun Rocket is Dead
• Just read the news about SunRocket and was checking out both Vonage and ViaTalk...
• Vonage should be advertising all over their site to convert SunRocket customers
• I find it amusing that the SunRocket site seems to still allow you to sign up. Woo
• Sunny Days Ahead For SunRocket Customers
• Not really, after you fill out the form you get this response:
• Just to clarify the offer from Vonage to former SunRocket customers is:
Two
• Aww crap .. they charged me for shipping!!!
• I find it amusing that the SunRocket site seems to still allow you to sign up. Woo
• Well I called and they credited me for the shipping which was great but I found out
rebus posted "I'm surprised nobody mentioned it, but yesterday afternoon Sun Rocket (supposedly" on 07/17/2007 |
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